At 9 years old, I was taking phone orders behind the counter of my family’s first small takeaway.

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About Certus AI
Life at Certus
Watch our vlogs and see the behind the scenes of building a billion dollar startup.
“My family’s been in the restaurant business for decades. I joined Certus to solve the problem no one ever could for them.”
Cristiano, Account Executive
About Certus AI
We're a team of engineers, operators, and product builders who deeply understand a simple truth:
When the phone becomes a bottleneck, revenue disappears — quietly.

Gurveer Singh
CEO, Co-Founder

Adam Gamieldien
CRO, Co-Founder
Adam Gamieldien
CRO, Co-Founder
Urgency, optimism and empathy drive us to make a lasting impact for our customers.
Sales & growth
Gurveer here, Co-Founder and CEO of Certus AI I grew up in a restaurant.
2 MIN READ
DEC 6, 2025
Most restaurant owners know they miss calls. What they don't realize is the compounding effect this has on revenue, reputation, and long-term growth. This article breaks down the real cost—and the surprisingly simple solution.
By 16, I was running the front of house — watching the same chaos unfold every night. Ringing phones. Short-staffed kitchens. Missed orders. Frustrated customers. And every missed call meant one thing: lost money. Whenever the phone rang, it wasn’t random. People called to place an order, book a table, or simply ask, _“What time do you close?”_ Every call was intent., and when we missed it, we lost revenue.
In seven years, my parents fought through the pain and built from 1 to 11 locations. But the problem never disappeared. Phones ringing nonstop. Staff too busy to answer. Customers giving up. We were losing thousands every month — not because of bad food or bad service, but because no one could get through.
That’s why we built Certus AI. Not out of some tech lab in Silicon Valley, but from living and breathing the restaurant grind my entire life. We’re on a mission to make sure no restaurant ever loses a customer because of a missed call again.
Restaurants don’t need more software. They need reliability. The truth is, restaurants have been left behind. Most tech companies build tools for restaurants, not with them. They don’t understand the grind— the heat of the kitchen, the pressure of a dinner rush, the exhaustion of a 14-hour shift where every second counts. And the big tech giants? They’re not helping either. They’ve spent millions building in-house voice systems, then gatekeep the technology, leaving independent owners locked out of the same efficiency the chains enjoy.
Certus is built differently.
✓ 100% Call Capture
Every call answered, no exceptions
✓ 24/7 Availability
Takes orders even when you're closed
✓ Instant Order Taking
No hold times, no mistakes
✓ POS Integration
Orders sync automatically
Just speed, accuracy, peace of mind, and customer service that never takes a day off.
Every call. Every dollar. Captured by Certus.
Our Mission
If you're reading this and recognizing your restaurant in these patterns, here's your action plan:
- Measure your baseline: Track calls for one week to understand your miss rate
- Calculate your loss: Use the formulas above to quantify what you're leaving on the table
- Test AI automation: Most providers (including Certus AI) offer demo calls so you can experience it firsthand
- Start small: Implement during off-peak hours first, then scale to full coverage
Why We Exist
✓ 100% Call Capture
Every call answered, no exceptions
✓ 24/7 Availability
Takes orders even when you're closed
✓ Instant Order Taking
No hold times, no mistakes
✓ POS Integration
Orders sync automatically
The Problem We Saw
Restaurants live in constant motion:
orders, guests, staff coordination, deliveries, peak hours, chaos.
❌ Calls get missed
❌ Staff gets overwhelmed
❌ Orders never get placed
❌ Nobody tracks what was lost
Our mission
To help restaurants capture every opportunity, reduce operational pressure, and grow — without adding more complexity or headcount.
What We Believe
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Reliability matters more than hype
AI is only useful when it works in real-world restaurant conditions.
Simplicity wins
AI is only useful when it works in real-world restaurant conditions.

People come first
AI should support teams, not replace the human connection that makes hospitality special.
Build the Future of Restaurant Automation
Restaurants run on speed, reliability, and people.
We’re building technology that supports all three — at scale.
We’re growing fast — and we’re looking for people who care about craftsmanship, ownership, and impact.
Careers
Careers at Certus
Stay safe. Our team only uses @certus-ai.com email addresses. We never ask for financial information during the application process.



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