Life at Certus

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“My family’s been in the restaurant business for decades. I joined Certus to solve the problem no one ever could for them.”

Cristiano, Account Executive

We're a team of engineers, operators, and product builders who deeply understand a simple truth:

When the phone becomes a bottleneck, revenue disappears — quietly.

Gurveer Singh

CEO, Co-Founder

Gurveer Singh

CEO, Co-Founder

Gurveer previously ran a restaurant marketing agency with Adam and managed and operated 11 restaurants across South Africa and the UK.

Adam Gamieldien

CRO, Co-Founder

Adam Gamieldien

CRO, Co-Founder

Adam is a High School drop-out who previously Co-Founded a restaurant marketing agency with Gurveer working with restaurants across the UK. He was responsible for our 100% Week on Week growth rate during YC S25, and now leads GTM, Sales, and Strategic Partnerships for Certus.

Isaac Nichols

CTO, Co-Founder

Isaac Nichols

CTO, Co-Founder

Isaac is a 2x startup founder, was the founding engineer at Hive AI (the biggest no-code agency in South Africa) and worked on ML and LLM integrations into a middle eastern government backed drone company.

Urgency, optimism and empathy drive us to make a lasting impact for our customers.

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Gurveer here, Co-Founder and CEO of Certus AI I grew up in a restaurant.

2 MIN READ

DEC 6, 2025

Most restaurant owners know they miss calls. What they don't realize is the compounding effect this has on revenue, reputation, and long-term growth. This article breaks down the real cost—and the surprisingly simple solution.

At 9 years old, I was taking phone orders behind the counter of my family’s first small takeaway.

By 16, I was running the front of house — watching the same chaos unfold every night. Ringing phones. Short-staffed kitchens. Missed orders. Frustrated customers. And every missed call meant one thing: lost money.  Whenever the phone rang, it wasn’t random. People called to place an order, book a table, or simply ask, _“What time do you close?”_  Every call was intent., and when we missed it, we lost revenue.

In seven years, my parents fought through the pain and built from 1 to 11  locations. But the problem never disappeared. Phones ringing nonstop. Staff too busy to answer. Customers giving up. We were losing thousands every month — not because of bad food or bad service, but because no one could get through.

That’s why we built Certus AI. Not out of some tech lab in Silicon Valley, but from living and breathing the restaurant grind my entire life. We’re on a mission to make sure no restaurant ever loses a customer because of a missed call again.

Restaurants don’t need more software. They need reliability. The truth is, restaurants have been left behind. Most tech companies build tools for restaurants, not with them.  They don’t understand the grind—  the heat of the kitchen, the pressure of a dinner rush,  the exhaustion of a 14-hour shift where every second counts.  And the big tech giants? They’re not helping either.  They’ve spent millions building in-house voice systems, then gatekeep the technology, leaving independent owners locked out of the same efficiency the chains enjoy.

Certus is built differently.

✓ 100% Call Capture

Every call answered, no exceptions

✓ 24/7 Availability

Takes orders even when you're closed

✓ Instant Order Taking

No hold times, no mistakes

✓ POS Integration

Orders sync automatically

Just speed, accuracy, peace of mind, and customer service that never takes a day off.

Every call. Every dollar. Captured by Certus.

Our Mission

If you're reading this and recognizing your restaurant in these patterns, here's your action plan:

  • Measure your baseline: Track calls for one week to understand your miss rate
  • Calculate your loss: Use the formulas above to quantify what you're leaving on the table
  • Test AI automation: Most providers (including Certus AI) offer demo calls so you can experience it firsthand
  • Start small: Implement during off-peak hours first, then scale to full coverage

Why We Exist

✓ 100% Call Capture

Every call answered, no exceptions

✓ 24/7 Availability

Takes orders even when you're closed

✓ Instant Order Taking

No hold times, no mistakes

✓ POS Integration

Orders sync automatically

The Problem We Saw

Restaurants live in constant motion:

orders, guests, staff coordination, deliveries, peak hours, chaos.

❌ Calls get missed

❌ Staff gets overwhelmed

❌ Orders never get placed

❌ Nobody tracks what was lost

To help restaurants capture every opportunity, reduce operational pressure, and grow — without adding more complexity or headcount.

What We Believe

Reliability matters more than hype

AI is only useful when it works in real-world restaurant conditions.

Simplicity wins

AI is only useful when it works in real-world restaurant conditions.

People come first

AI should support teams, not replace the human connection that makes hospitality special.

Build the Future of Restaurant Automation

Restaurants run on speed, reliability, and people.

We’re building technology that supports all three — at scale.

We’re growing fast — and we’re looking for people who care about craftsmanship, ownership, and impact.

Careers at Certus

Stay safe. Our team only uses @certus-ai.com email addresses. We never ask for financial information during the application process.

Customer Success & Support

Sales Development Representative

Customer Success & Support

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Technical Success Associate

Customer Success & Support

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USA

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Engineering

Applications for this position will be opening soon! Keep an eye out for updates on our YouTube channel.

Marketing & Growth

Account Executive

Marketing & Growth

Hybrid

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USA

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Business Development Representative

Marketing & Growth

Hybrid

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USA

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